Anthropic has begun rolling out Indian rupee-denominated subscription plans for Claude in India, its second-largest market globally, which accounts for 5.8 percent of worldwide Claude usage according to the company’s own data.
The move addresses long-standing user demand for local pricing. Under the annual billing plans, Claude Pro costs ₹2,000 per month (approximately US$21), Claude Max costs ₹11,999 per month (approximately US$125), and Team pricing is ₹2,399 per seat per month (approximately US$25). Prices include local taxes. The US equivalents are US$17, US$100, and US$20 respectively.
Notably, Anthropic has not yet enabled UPI payments, a widely used digital payment method in India that OpenAI has supported since it introduced rupee pricing in August 2025. Indian users must pay via card, Apple App Store, or Google Play billing, creating friction that OpenAI has already eliminated.
“India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers,” wrote TechCrunch’s Jagmeet Singh. “However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market.”
Anthropic has been deepening its Indian presence. It opened a Bengaluru office in February 2026, appointed former Microsoft India managing director Irina Ghose to lead Indian operations in January, and has struck enterprise partnerships with Infosys and Tata Consultancy Services for building and scaling enterprise-grade AI agents.
The pricing rollout comes after a turbulent period for Anthropic in India. In June 2026, the company suspended access to its Fable 5 and Mythos 5 models for non-US entities under government export restrictions, causing some Indian developers and startups to seek alternatives. Fable 5 access was restored later that month, but Mythos 5 remains restricted for non-US users.
Sources: Anthropic starts localizing Claude pricing for India, its biggest market after the US (TechCrunch, July 2026)